Colleges & Universities
The uses for TextCaster at colleges are unlimited. The following are
examples of how you can reach a broad audience, even prospective new
students!
Athletics: Connect with
Alumni and Fans with the "inside information" they want. This may
include pre-game comments from the head coach, recruiting updates,
event ticket deals and sponsor promotions.
Admissions:
Reach prospective students via text message. Send weekly updates about
campus life. Promote statewide recruiting receptions and special campus
events. Send important date reminders relating to enrollment and
student aid.
Campus Life: Use
TextCaster in day-to-day communications, ranging from campus news and
events, to security-related alerts, campus closings and cancelled
classes.
Student Media: Student
journalists report the news and sell advertising. A student's cell
phone has become a popular new media channel to deliver mobile coupons
and breaking news. It's instant 24x7communication.
Message categories with high subscriber opt-in:
(click on category below to see message in phone)
From: Coach Smith
Look for a
challenging match
-up between
Hawks OT John
Wilson and State’s
DE Marvin Barnes.
(FCC Can-Spam Compliant)
U.S. Wireless Growth:
200 million Americans, over 65% of population, own a cell phone
80% of people ages 18-34 own a cell phone
85% of people 18-34 actively use text messaging
25 billion text messages sent in 2005 - up from 5 billion in '04
Wireless advertising grew from $1 to $5 billion industry in 2005
Significant growth in above categories expected thru 2015
SOURCES: CTIA, WSJ, USA TODAY, JACOBS MEDIA