Newspaper
When news breaks, use TextCaster to enhance the way you communicate. Complement your printed product and the web with the ability to reach subscribers instantly, with information they want, wherever they are located.
TextCaster is easily integrated into your website. A simple link lets readers opt-in and select the information they want. Customize your program.
- - Breaking News
- - Weather
- - Sports
- - Wireless Advertising
Use TextCaster to gain an immediate connection with your readers. Drive revenue. Attract new subscribers. Leverage your trusted brand. Reach people now.Think of this as Narrowcasting.
Message categories with high subscriber opt-in:
(click on category below to see message in phone)
Dan Potter
General Manager, Columbia Missourian
"While ink on paper remains our key delivery channel, TextCaster gives us a new media channel to reach a broad demographic, including that critical 18-34 group. Our ability to deliver breaking news headlines and just-in-time advertising branded to our newspaper are key components of our channel convergence strategy."
From: The News
Herald
Zoning Board
votes to approve
controversial
Gates project.
Full story in
tomorrow’s
Herald.
(FCC Can-Spam Compliant)
U.S. Wireless Growth:
200 million Americans, over 65% of population, own a cell phone
80% of people ages 18-34 own a cell phone
85% of people 18-34 actively use text messaging
25 billion text messages sent in 2005 - up from 5 billion in '04
Wireless advertising grew from $1 to $5 billion industry in 2005
Significant growth in above categories expected thru 2015
SOURCES: CTIA, WSJ, USA TODAY, JACOBS MEDIA