Television
Reach viewers instantly, with information they want, wherever they are located. Create a new source of advertising revenue. A link on your website lets viewers opt-in for a range of categories your station creates. Then, use TextCaster to quickly distribute a text message to a specific audience, driving them to the television or your website for more information. This is what we call Narrowcasting.
Message categories with high subscriber opt-in:
(click on category below to see message in phone)
Rosemary Danon
VP Online New Media, Pappas Telecasting Co.
"While television remains our primary delivery channel, TextCaster gives us a new media channel to reach a broad demographic, including that critical 18-34 group.Our ability to instantly deliver breaking news, weather warnings and programming information,under our local television station brand, via text message, is a key component of our channel convergence strategy"
From:
WSBT News 22 -
Hazardous
materials
accident at
Lincoln Way W
and Portage Ave.
Full story at 5 pm
(FCC Can-Spam Compliant)
U.S. Wireless Growth:
200 million Americans, over 65% of population, own a cell phone
80% of people ages 18-34 own a cell phone
85% of people 18-34 actively use text messaging
25 billion text messages sent in 2005 - up from 5 billion in '04
Wireless advertising grew from $1 to $5 billion industry in 2005
Significant growth in above categories expected thru 2015
SOURCES: CTIA, WSJ, USA TODAY, JACOBS MEDIA