In addition to the many uses for TextCaster PUSH by media clients in TV, Radio and Newspaper, The TextCaster INTERACTIVE solution is used to stimulate real-time interaction with viewers, listeners and readers.

Campaigns can vary from allowing people to text in opinions and news-oriented content, to voting and polls, along with campaigns to win prizes sponsored by advertisers. As an example, the following strategy might be employed by a media property:

CAMPAIGN IDEA: PHOTO VOTING CONTEST:

Using their primary and secondary media channels, an advertising message might include 3 photos with a call-to-action for people to text "P1", "P2" or "P3" to 74574 to vote for their favorite photo. Sponsored by Bank of America.

• Advertiser-Sponsored "Voting" Campaign